The data are overwhelming. In the last 20 years, tourist occupation has increased sustainably way in terms of the number of tourists; however, the time has come for growth to be based not on volume but on sustainable profitability, and this means increasing the value of our offer.
Modernizing the sector means using technology to customize the offer, improve the value proposition and obtain the economic benefits provided by digitization the installations. To be more competitive, we need to be more efficient and invest in sustainability and energy efficiency. Not only will it help us achieve our business objectives, but it will attract investment, generate employment and position our tourism industry among the most innovative in the world, revalorising the Spain brand.
“Technological innovation and digitization offer the possibility of adapting the experience of each user to their liking
And how can we do so, technologically speaking? It is not a matter of transforming our tourist accommodations into digital experimentation centres or virtual reality theme parks; technology should help us improve our customers’ experience, and therefore the much-feared (and valued) user experience ratings. Good ratings increase demand and add value to our offer. Technology to increase comfort.
Did you know that with the new climate control systems such as AC Controller, you can save up to 75% of your energy consumption? Or that you can improve the accessibility and security of your accommodations by using our Digital Locks? And if you’ve had problems with neighbours because of the noise that your guests make, nothing better than being able to monitor the noise level with Sound Alarm technology to prevent any problems before they get out of control.
You can even use Night Concierge services to make sure that any problems are detected and resolved immediately.
“To be more competitive we have to be more efficient and invest in sustainability and energy efficiency
This is just the beginning. Improving profitability with the current services is not sustainable in the medium term, and technological innovation and digitization offer the possibility of adapting the experience of each user to his liking, making them feel even better than at home.